Video Hooks for Business

Creating compelling video hooks for your content is essential to capture audience attention.

Using effective hook ideas can lead to viral videos for Instagram Reels, and TikTok videos. Understanding what a hook is on helps in crafting engaging short form video hooks that resonate with viewers. These examples of video hooks for business will help you easily create an eye-catching beginning to your videos- and its as simple as filling in the blanks! By exploring video hook examples and refining video hook ideas, you can develop powerful instagram reels and TikTok hooks that boost engagement and visibility from your niche audience.

Read More

What Content Should You Post On Social Media? Business Owner Content Ideas

Do you ask yourself: What do I even post? What content should I post on social media?? This is the video for you.

I’m diving into what content you should post on social media to engage your audience effectively. You will learn quality content ideas for business owners, offering practical social media content ideas tailored for getting more clients. Learn how to find content ideas for Instagram and master social media marketing strategies that work. As a business owner, discover creative content ideas for Instagram to boost your brand presence. Plus, get the best social media tips for business to elevate your marketing game and make the most of Instagram for business.

Read More

How To Make a Boring Industry Interesting on Social Media

Making a boring industry interesting on social media can be DIFFICULT!!

If you're wondering what to do if you have a boring industry, the answer lies in how to create a social media strategy that highlights the unique aspects of your field. By studying the best brands on social media, you can learn techniques to make a boring industry interesting on social media.

Watch as I go through a TSA case study in this regard; their social media marketing strategy effectively combines humor and education to engage audiences. This approach not only makes TSA social media marketing stand out but also serves as an excellent example of how to make interesting content for a boring industry. Learn how user-generated content (UGC) and reels trends can impact your social media success!

Read More

Learn Why the POPPI Marketing Strategy Stands Out

You can learn A LOT from Poppi's Marketing Strategy!

I'm going through the fast growing prebiotic soda company's marketing strategy of 2024, showcasing innovative content creation, influencer marketing (as seen at Coachella with Alix Earle), video content, and user-generated content (UGC) for impactful social media marketing. Uncover the secrets behind Poppi's success through this compelling case study, from its debut on Shark Tank to engaging pop-up events and Poppi reviews. Founder, Allison Ellsworth, has shown how passion, caring about the consumer, and a powerful marketing strategy can make a brand be successful in 2024! Learn why the Poppi marketing strategy stands out from the rest!

Read More

How to Show Up as an Industry EXPERT On Social Media

You want to be seen as the expert on social media? Let me tell you the 5 strategies that will tell your audience you're the expert, without having to say it.

Learn how to become influential in your field online. From creating educational posts to engaging your audience effectively, discover the basics of digital marketing. Use these tips to show off your expertise and stand out in the world of social media marketing. Start being taken seriously so you can get more clients & sales!

Read More

6 Reels Transitions For Your Business | Instagram Reels People WANT To Watch

Elevate your business marketing with captivating Instagram Reels transitions designed to highlight your services and products.

Unsure how to make reels work for your business? Learn how to craft viral content and reels transitions that drive engagement. These innovative Instagram Reels ideas will make your audience want to keep watching your business content! I walk you through editing reels with 6 different transitions so you can create eye-catching reels seamlessly.

Read More

4 Ways to Send a Direct Message (DM) as a Business Owner on Instagram

Ready to unlock the full potential of Direct Messaging on Instagram for your business in 2024?

In this video I cover the 4 different ways to utilize Instagram Direct Messages (DMs) and how they up-level your marketing efforts. Discover how to DM your ideal client on Instagram without "cold-DMing" and without following them. Whether you're looking to grow your Instagram as a business account or attract more clients, these types of DMs will allow you to start those crucial 1:1 conversations! Don't miss this opportunity to elevate your Instagram strategy and connect with your audience in new ways.

Read More

How To Use Instagram For Business (Beginner's Guide To Getting Comfortable On Instagram)

Are you a business owner struggling to navigate the world of Instagram? 📸

Join me for Instagram 101, covering everything from the basics to tips and tricks for 2024 you might not have known. Whether you're looking to create a business Instagram or simply learn how to use Instagram for beginners, this guide has got you covered. Discover the secrets behind Instagram reels, stories, and insights to elevate your presence on this dynamic platform. Confusion about Instagram navigation is about to become a thing of the past!

Read More

Instagram Stories Ideas For Business | Peak Into My Best Performing IG Stories

SNEAK PEAK into my best performing Instagram stories!

In 2024, businesses are leveraging Instagram story insights to understand their best performing content and refine their Instagram marketing strategy.

From behind-the-scenes glimpses to product & service updates, Instagram stories have an unlimited amount of potential to engage your audience effectively. Utilizing Instagram stories for business requires a strategic approach, incorporating fun and engaging content ideas to maximize reach and impact in the competitive world of Instagram marketing in 2024.

Read More

How I PLAN MY CONTENT for Youtube, Instagram, TikTok & More! | Content Creation for Business Owners

I'm diving into how I plan my content in 2024, sharing my content creation strategy and the importance of using a content calendar.

With the help of ChatGPT, I've streamlined my content creation workflow, making social media content creation, especially for platforms like Youtube, Instagram, Facebook, and TikTok more efficient. Stick around as I offer valuable tips on growing a loyal Instagram following and engaging your audience effectively.

I also go over how businesses can create a custom content strategy and highlight some essential content creation tools for success in 2024. Don't miss out on these content creation tips that are sure to elevate your social media marketing game!

Read More

Airbnb Marketing Strategy | What Worked & What Mistakes To Avoid!

Learn how Airbnb grew... but avoid the mistakes they made!

Airbnb's marketing strategy is VERY successful and their growing profits each year are a testament to that. With very specific marketing goals, marketing tactics, and implementation, Airbnb is the perfect social media marketing case study example. From a history of being a small startup to global company, there is a lot to learn from their advertising and controversy.

Make sure to watch this video if you are a small business owner looking to refine their social media marketing plan and emulate Airbnb's business marketing success.

Read More

I posted Instagram Reels on every social media platform for 14 days | What happened & why

Views across all platforms have been really low lately... Here's what goals I set for these videos, the results, and why.

I posted everyday for 14 days on Instagram, Facebook, Tiktok, Youtube, and Pinterest to see what performed best for my video content. Instagram Reels and Tiktok Videos are by far the most popular when it comes to short-form content creation. If you're looking for small business marketing strategies and tips, be sure to watch until the end to see if you should be posting content everyday. You can make money on all of these social media platforms but you need to test which ones are going to have a bigger response with the audience on that platform.

Read More

Chat GPT As A Hashtag Research Tool For Social Media

Are you plugging in the right prompt into Chat GPT? Find out which prompt will help you get the best hashtags for your business.

A lot of people are wondering if hashtags still work on Instagram and if they are still used as a way to grow on social media. The truth might not be what you're expecting.

Watch the video to see how Chat GPT can come up with more specific hashtags for your business that will align with your hashtag strategy. Using Chat GPT for keyword and hashtag research is a great way to save time in 2024 and build SEO on social media platforms.

Read More

Super Bowl Marketing 2024 | Taylor Swift?

Learn how the Super Bowl runs its marketing and who benefits the most!

Super Bowl 2024 saw a collision of entertainment and marketing prowess as Taylor Swift took center stage during halftime, merging her brand with the NFL's colossal event. Swift's strategic marketing plan integrated seamlessly into Super Bowl advertising, leveraging her star power to captivate audiences and promote her latest ventures. With Travis Kelce joining the spectacle, the event became a convergence of pop culture and sports, drawing attention from fans and industry insiders alike. Apple Music is going to be taking over the halftime show that features Usher this year. Watch to learn about the Advertising Numbers, Taylor Swift's impact, the Halftime show, and Commercials!

Read More

How To Get Over the Fear of Posting Content on Social Media as a Business Owner

Is thinking about posting on social media the worst part of your day?

Do you ever ask yourself:

"What if no one cares about what I have to say?"

"What if I'm too old or not attractive enough?"

"How do I know if I'm not wasting my time on social media?"

Watch this video to see how to get over the fear of posting on social media, get past that anxiety and start creating content consistently. With all the pressure of social media today, it can be hard to stop caring and start posting. A lot of my clients come to me with a huge fear of being on camera and with practice, it is very possible to increase your confidence and start posting more.

Read More

Instagram Reels vs. TikTok Videos | A Business Owner's Guide to Content Creation

If you're a business owner or content creator, knowing the difference between Instagram Reels and Tiktok Videos is crucial for your success online!

In an online world of Tiktok vs. Instagram, watch this video to learn which platform is better for your small business marketing efforts. Even if you plan to use both Instagram and tiktok for your business in 2024, having the knowledge to use both effectively will set you apart from your competition. In this video I will walk you through the 3 main differences between IG Reels and Tiktok so you can level up your content creation.

Read More

Learn From Chick-Fil-A’s Marketing Strategy

The reasons Chick-Fil-A makes more money than other fast food chains and how you are going to apply the same marketing methods. Learn from Chick-fil-a's marketing strategy and business model so you can stand out from the competition.

The founder of Chick Fil A, Andrew Cathy, started a company that prides itself on excellent customer service, consistent quality food, and innovative marketing. Watch to learn Chick-fil-a history, chickfila marketing campaigns (ever seen the cow billboard?), and how they model their franchises. As a small business owner, you can use this video as your marketing and business guide to stand out in your own social media marketing efforts.

Read More

Instagram SEO | Keywords VS. Hashtags | What really matters for 2024?

Learn what the difference is between keywords vs. hashtags on Instagram and how to utilize them to your advantage! The Instagram SEO and algorithm can be confusing, what really matters in 2024?

Instagram keywords and Instagram hashtags are usually underused and misunderstood. Watch to learn which SEO tips to use to grow your instagram account and how having a keyword and hashtag strategy for 2024 will improve your instagram results. Keyword research and hashtag research and how many to use of each will be essential before creating your lists, so let me know in the comments if you want a video going over that as well!

Read More

Content Creation Tools For Instagram

Your one stop shop for everything content creation! I always get asked what tools I use for my content creation, so here are the top content creation tools for social media that I recommend!

Whether you own a business, or are simply looking to build a personal brand for yourself on Instagram, TikTok, or Youtube, use these user-friendly and beginner-friendly tools and software. Most content creator tools are pretty affordable, especially if you already have a newer iPhone. These suggestions are just a few video content creation tips to get you to the next level of professionalism on social media. Even if you are a beginner, having a content creation strategy with the best content creator tools will set you up for success and set you apart from your competition.

Read More

Farmers Market Marketing Strategy | Know Your Ideal Client

What can your business learn from farmers markets? Farmers markets are so beneficial for stimulating the local economy, don't you want people to say the same for your business?

Use farmers market marketing to grow your small business. By growing local business, using sustainable products and practices, and promoting healthy living, farmers markets create a great baseline for business marketing strategies to emulate. If you are a business owner and wondering how to increase your social media engagement rates, build a strong sense of community, and get to know your ideal client/customer, make sure to watch this video until the end!

Read More