Super Bowl Marketing 2024 | Taylor Swift?
The Super Bowl is the biggest American event in television every year. But it's not just touchdowns and halftime shows, it's a big business. So let's talk about how the NFL benefits from the Super Bowl and how businesses are capitalizing on it as well. Make sure to watch until the end because we're going to go through advertising, Taylor Swift, halftime shows, and commercials.
My name is Megan and I help business owners go from confused to confident on social media. I help you build a loyal community, get quality clients, and make a more profitable business.
So first let's talk numbers. The Super Bowl isn't just a game, it's a literal Cash Cow for advertisers. In 2023, the Super Bowl generated 1.3 billion in economic activity in that area. And the advertising revenue that the NFL gets is hundreds of millions of dollars every single Super Bowl. It's no wonder their top players are making over 50 million. And the average ticket cost for this 2024 Super Bowl is listed at over $10,000 and that's $2,000 more than it was last year. But beyond traditional advertising, the NFL has found a powerful ally in Taylor Swift. Her appearances at games and association with the league have brought a new level of exposure and sponsorship opportunities. It's a strategic move that's paying off in dividends for both parties. And speaking of Taylor Swift, she has a huge seismic effect on not only the music industry but the literal economy. In 2023 her Eras tour injected billions of dollars into the economies of the 20 host cities that she performed at. These concerts rivaled the economic impact of the Super Bowl itself. But her influence doesn't just stop there. Just months after going public with her relationship with Travis Kelce, their combined star power began to reshape the economics of the NFL. Missy Heggeness, an associate economics and public affairs professor, actually created a Taylor Swift curriculum called Swiftonomics 101. She created this to help high schoolers and college students understand the economic impact that Taylor Swift has on the NFL's business. She says that Swift's Presence at NFL games attracted a demographic the league has been struggling to reach: younger fans, particularly younger women.
Another interesting change of the Super Bowl this year is that the halftime show is no longer sponsored by Pepsi but now will be sponsored by Apple music. By aligning with a brand known for Innovation and cultural relevance, the NFL is keeping the Super Bowl halftime show at the forefront of pop culture discussions. People are going to be watching the Super Bowl wondering what changes Apple music is going to bring into the halftime show. And the NFL is hoping that this will excite their fans and hopefully increase viewership of the Super Bowl.
Now let's talk about those pricey commercials. Even though a 30 second commercial cost upwards of $7 million, advertisers continue to come back year after year to spend that money. Why do they do this? Because the numbers don't lie. Super Bowl ads have a proven track record of driving sales and increasing brand awareness. This makes them a worthwhile investment for businesses looking to make a splash on the biggest stage they possibly can. These commercials are so valuable that the cost of a 30 second commercial in the Super Bowl has increased by 192% in the last 20 years. So whether you are a multinational corporation or even a small business there are ways you can take advantage of marketing during the Super Bowl. Even if you can't afford a million dollar ad, you can take advantage of the hype surrounding the Super Bowl and create content that plays into that. People are already talking about the Super Bowl, you might as well take advantage of it as an opportunity for exposure and growth. It's not just a game, it's actually a perfect example of marketing and strategic partnerships.
If you're looking for inspiration on creating content for your business I've included a free 40 content ideas so make sure to grab yours today. And if you've made it this far I want to say thank you so much for reading!
