Super Bowl Marketing 2024 | Taylor Swift?

Learn how the Super Bowl runs its marketing and who benefits the most!

Super Bowl 2024 saw a collision of entertainment and marketing prowess as Taylor Swift took center stage during halftime, merging her brand with the NFL's colossal event. Swift's strategic marketing plan integrated seamlessly into Super Bowl advertising, leveraging her star power to captivate audiences and promote her latest ventures. With Travis Kelce joining the spectacle, the event became a convergence of pop culture and sports, drawing attention from fans and industry insiders alike. Apple Music is going to be taking over the halftime show that features Usher this year. Watch to learn about the Advertising Numbers, Taylor Swift's impact, the Halftime show, and Commercials!