The EASIEST Reel To Make On Instagram
Are reels worth my time? Which ones perform well? Can I even make those?
Let me tell you the easiest reel to make on Instagram. Seriously. It's so easy. Once you read this whole post, I'm going to challenge you to make this type of reel for your business today!
My name is Megan and I teach business owners to go from confused to confident on Instagram I help my clients build a loyal community, get quality clients, and make their business more profitable.
I'm going to be honest, when I don't feel like making content (which happens to all of us) I don't. I avoid it and I think in my head that the cost of making the content is a lot higher than the benefit of posting that content. And that's okay. Some days we are more creative than others some days were less, but I'm about to show you a type of reel that is so easy to make, that the cost cost of making it is low enough to where it'll be worth it to make reels even on the days where you don't feel like creating.
And this type of reel is called a b-roll reel. What is it: it's a short video of you doing everyday tasks for your business with a text overlay over the video. But don't worry I'm going to tell you all the pros and cons of this type of reel and then walk you through everything you need to actually post it.
So the pros of making b-roll reels. Number one: like I mentioned earlier it's easy to make. You can either film things that you are already doing in your day-to-day basis for your business or uploading content that you already have in your camera roll. Another pro is that b-roll reels are highly engaging. They perform really well in most industries because they are short and really easy to consume. Another pro of b-roll reels is that it will actually give you more views than other types of reels. So a trick for this reel to get you more views is if you have a really short video I'd say under or five seconds with text overlaying that's longer to read than five seconds they're going to have to Loop that video more than once to completely finish reading what's on the screen so that's going to give you more views for this type of reel.
A con for this type of reel is that there is limited space on your actual screen to write out the text because you do want to keep it within those borders on a reel to make sure that no matter what format people are looking at it they'll see all the text. So that gives you a very limited space to work with so I recommend not sharing too much information on the screen but a pro tip here is that it could be beneficial to put something controversial or an unpopular opinion on the screen which entices people to then read the caption below that video, which then in the background your video is still looping as they're reading that caption which gives you more views.
So now I'm going to walk you through the actual things you'll need to create this type of b-roll reel. Number one you'll need a really short video I usually recommend at least under eight seconds and again. when you're filming this it can be at regular speed, you can do a Time Lapse video, or you can do a slow-mo video. So play around with what's fun for you. I tend to like making time-lapse videos of me working at my computer that's always really good or you can take a video of you talking to a client, you can take a video of you packaging up your products, you can do a video of you driving into your office. Get creative with it and really use the opportunity to show people a little bit of behind the scenes of your business. However if you want to make this even easier for yourself, instead of filming something that day just pull something that you already have from your camera roll. Again obviously you need to have some short form content in your camera roll in order to do this.
So if you only take one thing from this video and nothing else let it be this: start building the habit of creating content everywhere you go. Short video clips is all it takes but if you can take a couple seconds every single day to film one part of your day, soon your camera roll will be filled with content you can use for this type of reel. Or other types of reels. Okay the next thing you'll need for this reel is trending audio. Usually you will be able to see which ones are trending by the little up arrow next to whoever uploaded the actual audio. I like saving these sounds ahead of time so I can just grab them from my saved folder which makes it really easy to create these reels really fast. The next thing you'll need is text on the screen like I said having something controversial or an unpopular opinion will generally do well because it really makes people stop scrolling and think I never thought of it like that so I really encourage you to take the time to think of something a bit out of the box for this. And then of course you'll need your caption, your hashtags, and then your location which I recommend putting on every reel. Remember to make the caption an extension of whatever you put as the on-screen text on your reel, this way it's encouraging people to finish the caption and read whatever thought process you started when you started with that unpopular opinion or controversial statement in your reel. Then all you have to do is share your reel or save it as a draft for later. But you have a really easy reel ready to go that will perform well and you'll get more views than other types of reels.
And don't forget I challenge you to post a b-roll reel similar to this one and be sure to tag me so I can see what you made and cheer you on.
Now that you know the easiest reel to make, if you're looking to build a whole strategy geared towards getting quality clients from Instagram, then I urge you to click this link to schedule a time to chat with me so we can see if you're a good fit for the Instagram Pro Bootcamp. I created this program specifically for busy business owners just like you to build their confidence on Instagram so they can attract quality clients for their business. So make sure to click that link so we can see if you're a good fit!
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