Why Instagram for Business?

Instagram is a very popular social media platform for ages 13-64 that focuses on sharing visual content like photos and videos. But why would using this platform be important for business owners to take advantage of?

I will list a few reasons why:

1.     Because Instagram does focus on visual content, it is the perfect platform to showcase the products or services that businesses offer. They say a picture is worth a thousand words and that statement is true for displaying products/ services. 93% of consumers consider the visual appearance of a product to be a key factor when making a purchase online.

2.     500+ million Instagram accounts worldwide are active every day. This means that there are millions more people you can reach worldwide that you would be completely missing out on if you weren’t using Instagram. Of that 500 million, 90% of accounts follow a business on Instagram. Capture this audience by creating an Instagram business profile and staying active on it!

3.     All your competitors will be using various social media platforms. The more platforms you can be on and use to promote your business means more visibility. Be the business that is easy to find to decrease the number of obstacles your potential customers/clients have to go through.

Pro Tip: While using Instagram, really focus on engaging your audience by creating interactive content. This means sharing posts, stories, reels, IGTVs, and guides that make your audience want to react and ask questions. Sharing your story about how your business became what it is will also help your audience connect with you. Use these immersive business stories to drive awareness and increase customers. Whether you choose to grow a highly engaged audience organically, or through ads, make sure you have a plan you can realistically follow-through with each month!